Two players can spend three hours in the same mobile game and still have completely different relationships with its store. One might never pay but
Read MoreTag: In-App Purchases
How Price Anchoring Influences Mobile In-App Purchase Decisions
A $9.99 mobile game bundle can feel expensive when viewed alone. Put it beside a $49.99 premium pack, however, and suddenly that same $9.99 purchase
Read MoreAdvanced Monetization Design for Sustainable Mobile Game Revenue
A mobile game can generate impressive revenue during its first few months and still fail as a long-term business. The problem usually is not a
Read More