Two players can spend three hours in the same mobile game and still have completely different relationships with its store. One might never pay but
Read MoreCategory: Monetization Design
How Price Anchoring Influences Mobile In-App Purchase Decisions
A $9.99 mobile game bundle can feel expensive when viewed alone. Put it beside a $49.99 premium pack, however, and suddenly that same $9.99 purchase
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Battle Pass Economics Behind Successful Mobile Game Monetization
Battle passes look simple from the outside. Players pay a relatively small amount, complete challenges, climb through reward tiers, and collect cosmetics, currency, resources, or
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Balancing Player Value and Revenue in Free-to-Play Mobile Games
Free-to-play mobile games have an unusual business challenge. The product needs to be enjoyable enough for millions of people who may never spend anything, while
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Advanced Monetization Design for Sustainable Mobile Game Revenue
A mobile game can generate impressive revenue during its first few months and still fail as a long-term business. The problem usually is not a
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